Becoming a Timebooster

March 20, 2017 Eric Mann 0 Comments



Time is the only asset that you lose every second of every day and will never get back. It’s a depreciating resource. If you work harder or faster or better, you can make more money. You can never make more time.

This inescapable fact should make time more valuable than anything else, including money. Yet, most of us treat time with less intention than money. When’s the last time you deliberated about spending money? How about the last time you deliberated about how to spend an hour?  Many of us regret “wasting” money  but will blithely spend an hour or more in an unproductive meeting without giving a thought to the true opportunity cost.

It’s time we paid closer attention to how we spend our time. It begins with embracing a new paradigm for understanding time, seeing it more clearly. It’s an approach we at Timeboost like to call “Time Analytics.”

By seeing your time in this way, a new understanding of your day, week, month, and year emerges. It becomes impossible for you to ignore when your time isn’t being well spent — and the path to getting more of what you want done becomes clearer. You will see how simple, tiny changes level up your time efficiency. We call this “Timeboosting.”

 It’s All About Your Goals

Whether you’re the CEO of a Fortune 500 company, a marketer, product maker, a sales leader, or self-employed, wouldn’t it be great to finish each day feeling like you nailed it? Like you moved the ball forward? Like your time went to getting stuff done that’s important to you? We’ve all had these days and they feel great — and pretty much the opposite of  that “where did my time go?” feeling. 

We often don’t stop to consider whether this meeting or that task is truly helping us with our agenda. The number of meeting invites that come flying at us every day is overwhelming. It’s hard to think big picture about your time when you’re in back-to-back meetings and being bombarded with requests for time. 

So many of us fall into the busy myth of equating being swamped with driving our business or life forward. By scheduling time with a relentless focus on your goals, projects, clients, family, exercise — whatever is important to you — you’ll get more done. Like, really get more done. But it’s hard to focus your time without the perspective to see it clearly.

Who’s Taking Up Your Time?

Segmenting your time in meaningful ways and displaying it visually can help. How much time are you spending with the different people you meet each day? Seeing it visualized can be quite a revelation.

It probably wouldn’t surprise you to discover that your boss at work is taking up the majority of your time. But what if the person taking up big chunks of your calendar is simply your co-worker Joe, who you like a lot, but who isn’t associated with your most important activities? Maybe when you spend time with Joe it feels like you’re getting work done. But maybe it’s not your agenda that’s moving forward.

Remember, to a Timebooster, nothing is more important than connecting your goals to your time. Am I meeting my goals by meeting with this person? Or are there other reasons motivating me to spend time with this person?

Seeing who gets your time is eye opening. But this is just one way to slice and visualize your time. There are countless others (short term vs. long-term goals, internal vs. external contacts, current clients vs. potential clients, work vs. family, etc.). By being analytical about your time and getting the big picture of how you’re spending it, you can be much more intentional and effective with it. And that’s how to get more from work — and from life.

It’s Not About Making More 'Free' Time

As a Timebooster, you actually don’t want a lot of open space in your calendar. What you want is to be more strategic about filling up your calendar. A full calendar isn’t stressful anymore, it becomes a de-stressor. Here’s why:

If your calendar is filled, thoughtfully, with what’s important to you, the sense of accomplishment and extracting value from your time follows. And it’s not just about work. Being forthright by scheduling time to get some air, exercise, or just veg out is completely legit. Timeboosters want to do all these things, they just want to do it intentionally so the Facebook and Twitter break is conscious and 15 minutes, not unconscious and an hour.

So keeping an active, packed calendar with scheduled intention is a great way to start. If something is on your to-do list, it should also be slotted into your calendar. If your intention is to spend more time with your family or more time exercising, make sure those times get slotted. Sometimes we think we’ll just “make time” to hang out with the kids or hit the gym, but often it just doesn’t happen. Those open spots on our calendars fill up quickly, so why not decide actively, up front, what gets your attention?

The Timebooster Mindset

The key to GSD (getting shit done) is being intentional with it. That sounds easy, but with so many demands on our time, it’s tough. So finding a way to make it simple to understand how your time is working for you is key.  Embracing the Timebooster mindset doesn’t mean giving up on  spontaneity or improvisation. By being more aware of and intentional with your time, you’ll give yourself the gift of time — to get your agenda done, and unleash what you most enjoy doing.


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